In 2022, I was contacted by Dana O'Keefe the President of Double Agent, a joint venture between Black Bear Pictures and New Regency.
The new production company was established to finance and produce high-profile documentaries and non fiction films and series. They asked me to design their branding and identity video. 

     In our initial conversations, their team spoke about "something that looks like falling code, but isn't code." So I suggested we use some programming to create the design, and we moved forward with this direction. We came up with the idea of mimicking the movement of a split-flap departure board, the kind that used to be in airports, and I was going to utilize some machine learning to adapt our font into non-Latin alphabets.